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we can help
Give your dog business the right start
Write a business plan
Identify niche markets
Build a presence in your community
Transition from other work to full time dog pro
Get you organized
Get more done in less time
Package your services right
Charge what you’re worth
Fix revenue-zapping policies
Navigate headaches like liability and contracts |
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how does it work?
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Consulting sessions take place over the phone, at your convenience. |
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We email you a pre-coaching questionnaire to fill out and return. In it, you tell us about your planned business, goals, competition, community, etc., so we can get straight to work in your very first session.
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At the end of each talk, we review the ground we’ve covered and confirm to-do lists for you and for your dogTEC consultant. |
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Most client appointments last one hour and happen once a week, but your needs dictate the schedule. |
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| Read case studies of consulting clients |
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the packages
First Steps: 1-hour session, $125
Choose the right school or educational path for you, create a start-up budget, and review legal requirements.
Business Start-Up: 5 1-hour sessions, $550
Everything in the First Steps Package, plus we help you: Run a feasibility assessment; guide you through legal set-up (business license, LLC, insurance, etc); package your services; create a marketing plan; and set your rates and policies.
Start-Up & Marketing: 10 1-hour sessions, $1,000
Everything in the Business Start-Up Package, plus we help you: Design a marketing calendar, action plan, and tracking methods; get your first marketing projects off the ground; oversee your design process; handle unexpected challenges as they arise; and provide structure to keep you motivated and moving ahead through the first year of your business.
Start-Up & Mentorship (Trainers): 10 1-hour sessions, $1,000
Everything in the Business Start-Up Package, plus 5 hours of case coaching to help you ace your first private clients or 5 hours of curriculum coaching to make your classes the best in town. |
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what our clients say
“Having dogTEC as our business consultants has put our business ahead of the competition and helped us avoid the pitfalls of the dog business world.” –Nicole Gonzalez, The Country Life Kennels
“dogTEC has enabled me to run a successful, efficient, professional service so that my clients and their dogs all get the best possible service.” –Emma Clarke, Pawsitive Tails
“dogTEC gave me excellent guidance on how to set up my business, and the confidence to charge what I’m worth and effectively market myself.” –Inge Goetz-Cordova, Inge’s Klever K9s |
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Veronica Boutelle
 Veronica Boutelle, MA Ed., CTC, is the former Director of Behavior & Training at the San Francisco SPCA. She has been helping dog professionals create their dream businesses for more than five years.
Veronica is the author of How to Run a Dog Business, writes business columns for APDT’s Chronicle of the Dog and the Canadian APDT’s Forum, and is a sought-after speaker at conferences and dog training schools across the country.
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Gina Phairas
 Gina Phairas, BSc Comms, CTC, is a former San Francisco SPCA Academy for Dog Trainers instructor and a trainer with extensive experience in the dog service industry. She has been helping dogTEC clients succeed for more than three years.
Gina previously ran a successful dog training business of her own and consulted for shelters and rescue groups across the country. |
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