what is it?
A publication entirely devoted to the business and marketing side of being a dog professional—the only one of its kind.

It is published four times a year in PDF format and is read by dog trainers, walkers, daycare operators, boarders, and sitters.

what, when, & how much
14-16 pages.
4 issues per year.
PDF format.
$99 / one-year subscription

(why PDF?)
Because paper, ink, and postage drive up prices. Most specialist business publications charge $160-$300 / year to cover those costs. With us, you only pay for the expertise.

delivery
Winter issue: First week of December
Spring issue: First week of March
Summer issue: First week of June
Fall issue: First week of September

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reactions from the industry
“Wow, this is amazing!” –Jean Donaldson, The San Francisco SPCA Academy for Dog Trainers

“This is a fantastic publication. How can I subscribe?” –Terry Ryan, Legacy Canine Behavior & Training

“The Business Insider is fantastic! You rock!” –Pat Miller, Peaceable Paws

“Fabulous! I LOVE it! I know of nothing else like it in the industry.” –Pia Silvani, St. Hubert’s Animal Welfare Center

“Boy, is this information helpful! I’m going to make a number of changes to my business based on the advice in The Business Insider. Thank you!” –Norma Jeanne Laurette, Founder and Chair, International Positive Dog Training Association

“I absolutely love The Business Insider! The information was just what I was looking for to perk up my spring marketing and clear up some web questions. It’s well written and easy to read—not overly technical, the perfect example of the perfect business publication!” –Amanda Eick-Miller, President, The Society of Veterinary Behavior Technicians

"Useful, accessible, and well presented!” –Janis Bradley, The San Francisco SPCA Academy for Dog Trainers

“A major hit!” –Lisa Clifton-Bumpass, A Step Beyond

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Submit a question to Ask The Expert, suggest a topic you’d like us to cover, or simply send us your comments.